Webinar: The Ultimate BFCM Workback Plan

BFCM planning doesn’t start in October anymore. It starts in July.

With shifting consumer behaviors, potential tariffs, and tighter promo windows, top eCommerce brands kicked off their Black Friday planning early—and they’re doing it smarter.

In this on-demand replay of The Ultimate BFCM Workback Plan, Digioh, Klaviyo, Gorgias, Hawke Media, and Tapcart teamed up for a tactical, 75-minute session that lays out a clear month-by-month strategy to maximize your Q4 revenue.

Each speaker covered one high-impact play for their assigned month (August through December), giving you six proven strategies to deploy right on time.

We wrapped with a “how it all comes together” walkthrough and shared a downloadable 5-month checklist to keep your team aligned from now through Cyber Week.

Whether you’re a CX lead, retention marketer, or head of Ecommerce, this session will help you build smarter—and win bigger—this BFCM.

All Strategy, No Fluff: Walk away with 6 proven, month-specific tactics you can apply from August to December—no pitches, just playbooks.
Real Brand Wins: Learn how leading brands are driving efficiency across marketing, CX, and retention—with actionable examples you can steal.